A new visual identity for AMARA (formerly the Grand Victoria Foundation). As the nation’s largest funder of Black-led and Black-serving organizations, their evolution is historic. The new identity honors their roots while forging a bold path across Illinois’ 81 Black population centers.

We brought this vision to life through a comprehensive design system, anchored by a new logo and a bold, energetic color palette. Custom icons, patterns, and textures complement the core identity, which seamlessly extends across dynamic social media and web assets.

(Collaboration with Rudd Resources LLC)