Branding ASN Kidney Week

ASN and more than 13,000 other kidney professionals from across the globe gather every year at Kidney Week. It is the world’s premier nephrology meeting, providing participants exciting and challenging opportunities to exchange knowledge, learn the latest scientific and medical advances, and listen to engaging and provocative discussions with leading experts in the field. For the past 8 years, Lisa Cain Design has been the driving force behind the ASN Kidney Week brand.


Logotype


 

Collateral

Each year the Kidney Week graphics will subtly change, however, the underlying brand remains intact. Graphics are applied to annual meeting collateral across the board from brochures, publications and signage, to interactive DVDs and mobile app graphics.


 

Publication

The Atlanta Convention & Visitors Bureau, Atlanta Now magazine.


Signage

Working as a team with the world's leading event marketing company, GES, all signage is designed.


Street Banners

With the approval of the city of Atlanta, street banners are created to promote ASN Kidney Week.